Bill Shankly Investment Opportunity

Bill Shankly Arms

Visitors to the Liverpool city region spend £3.4 billion a year annually. This is expected to increase to £4.2 by 2020

Liverpool is one of the fastest growing tourist destinations in Europe underlined by a consistent 15% year on year increase in the number of visitors to the city. Currently visitors to the Liverpool city region spend £3.4 billion a year annually. This is expected to increase to £4.2 by 2020.

To discuss this unique opportunity in more detail please call 0151 236 0166.

The city offers a diverse range of culture and entertainment from a world heritage skyline (of which there are only seven in the world) to a diverse nightlife and entertainment offering. For this reason the city is popular in equal measure with international tourists and UK visitors. The new cruise terminal has further increased the number of visitors to the city with each cruise visit generating substantial additional tourism revenue. The success of the first terminal has paved the way for a planned second terminal as part of the Liverpool Waters scheme.

Liverpool is also one of the most prolific football cities in the UK with two world class teams that have won more trophies than any other city in the UK. Liverpool Football Club in particular attracts thousands of international visitors to its home games.

The demand for accommodation has increased in order to meet the needs of the continually expanding tourism market. As such there has been a sharp increase in the volume of rooms sold as illustrated by the chart below.

Liverpool Hotel Chart
Increase in Volume of Rooms Sold Per Year


  • One of Europe’s fastest growing destinations
  • New cruise terminal & another in development
  • Two world renowned football teams
  • Annual Visitor Spend of £3.4 billion
  • Y.O.Y Visitor Growth of 15%

The Signature Living Story

The group has an average occupancy rate of 85%, far higher than the local average of 72%

The Signature Living Apart-Hotel business started as one apartment located on Victoria Street, Liverpool City Centre. It welcomed its first guest on the 14th August 2008. Within a year the business had purchased a further 5 apartments in the same building and by the end of the second year, using operating profits, it purchased the remaining units within the site.

To discuss this unique opportunity in more detail please call 0151 236 0166.

This pivotal move gave the business full control of all communal areas. Of the 12 apartments in operation one stood out as something a little different. Whereas most of the units were between 450 square feet and 1000 square feet, this apartment was over 2,200 square feet.

Signature Hotel

This proved to be an integral time for Signature Living, for the first time it opened this apartment to stag and hen parties. The 15 bed apartment was soon sold out every weekend for 9 months in advance. Shortly after a further two 16 bed apartment were developed followed by the acquisition of a new site on Bold Street that offers 12, 16, 20 and 30 bed apartments.

The new apartments saw the same occupancy rates as the first. By 2012 Signature Living decided to purchase its first hotel on Stanley Street, Liverpool City Centre. The existing 12 bed hotel was redeveloped into Signature Hotel within 6 weeks, it now has 111 beds spread over several themed floors with its own bar and night club. In total the business now operates just over 300 beds in Liverpool successfully targeting larger group customers.

The group has an average occupancy rate of 85%, far higher than the local average of 72% due in part to its unique approach. Based on the performance of the apartments and apart-hotel the group decided to purchase Albion House, one of Liverpool’s most iconic buildings.

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30 James Street was Signature Living’s first venture into the world of more traditional hotel accommodation. At the time of acquiring the 30 James Street building, the business had already established itself as the number one specialty lodging provider in Liverpool on Trip Advisor.

The building was purchased on the 2nd January 2014. The redevelopment and renovation work was undertaken by Signature Living’s in-house team which not only saved time but considerably cut costs.

30 James Street - suite

By the 4th April 2014 the hotel part-opened, taking bookings on the first few floors whilst the rest were being completed. An additional floor was opened each month thereafter. The company beat its development schedule by completing the hotel in July 2014 ahead of time and under budget. The end result is a hotel that is truly one of a kind. With a rich history, stunning period features and luxuriously appointed rooms at competitive rates bookings for accommodation, weddings and functions have outperformed expectations.

The hotel also boasts unparalleled views of Liverpool’s waterfront. 30 James Street comprises of 65 historically themed apartments and rooms with over 350 beds. It also features a stunning rooftop bar called The Carpathia and an elegant grand hall designed for weddings and functions. A fully-equipped spa is currently in development.

Carpathia Restaurant

The hotel has also received a considerable amount of press, from the beginning of the development through to its VIP launch event.

To discuss this unique opportunity in more detail please call 0151 236 0166.

 Introducing The Shankly Hotel

The Shankly Hotel is a new football themed hotel situated in the heart of Liverpool City Centre tailored to LFC’s and Everton’s millions of domestic and international fans.

Liverpool F.C and Everton F.C have a colossal worldwide appeal. The Shankly Hotel is the perfect destination for these fans, who are either coming to watch one of the 50 football matches the city hosts a year or looking for a more interesting place to stay.

Lawrence Shankly Hotel

Millennium House spans over 100,000 square feet of prime, central space. The purchase of the site has already been agreed with Liverpool City Council with planning permission accepted for the proposed development scheme.

  • Over 100,000 sq ft in total
  • Hotel Accommodation 62,000 sq ft
  • Office Space 18,000 sq ft
  • Pre-Let Gym 19,000 sq ft
  • Car Park 45,000 sq ft

The Shankly Legend

The Shankly Hotel has partnered with Bill Shankly’s grandson, Chris Carline, who will curate a unique Bill Shankly Museum

Bill Shankly is widely recognised as the father of Liverpool Football Club. He took control of the club in December 1959 when they were in the relative obscurity of the second division and rebuilt the team into a major force in English and European football. Under his command the team unlocked their potential and went on to win three First Division Championships, two FA Cups, four Charity Shields and one UEFA Cup.

The Shankly Hotel has partnered with Bill Shankly’s grandson, Chris Carline, who will curate a unique Bill Shankly museum within the hotel comprising of never before seen memorabilia. These exhibits, along with other football memorabilia, will help create an environment that is suited to football fans throughout the world. The hotel is also partnering with Liverpool F.C and Everton F.C to provide guests with exclusive tickets and tours offers.

The cultural and historic objectives of the project has gained the support of Liverpool City Council who will actively promote the new hotel on a national and international level via the Liverpool Enterprise Partnership and Liverpool Vision channels. The end result will be a one of a kind accommodation experience that will appeal

To discuss this unique opportunity in more detail please call 0151 236 0166.

The Location

Located on Victoria Street in the heart of the city centre, guests can conveniently access all that Liverpool has to offer

The Shankly Hotel is situated just minutes away from Liverpool’s most popular entertainment, cultural and retail destinations. Located on Victoria Street in the heart of the city centre, guests can conveniently access all that Liverpool has to offer.

Shopping 30 James Street

The Liverpool One shopping district boasts a broad range of shops, restaurants and cinemas for daytime activity whilst some of the city’s most dynamic nightlife locations can be found literally just down the street.

The city’s museums, art galleries, the Albert Dock and the waterfront are within a fifteen minute walk of the hotel allowing guests to experience the city’s rich mercantile history and stunning riverside views.

Transport links to the location are also convenient for guests with close proximity to the city’s main station, Lime Street, and a fairly modest taxi fare to John Lennon Airport.

  • Liverpool One 0.3 Miles
  • Albert Dock 0.7 Miles
  • Liverpool Echo Arena 1.0 Miles
  • Lime Street Station 0.3 Miles
  • Cruise Terminal 0.6 Miles
  • Liverpool One 9.1 Miles


  • Next door to Liverpool’s main shopping district
  • A 15 minute walk to the waterfront & museums
  • Excellent rail and air transport links
  • Close to some of the city’s best nightlife

Investment Units

We’re anticipating incredibly high demand for these units

We have a range of units available at the Shankly Hotel comprising of both hotel rooms and serviced apartments. Due to the strong performance of the operator’s two existing locations, Signature Living and 30 James Street, we’re anticipating incredibly high demand for these units.

To discuss this unique opportunity in more detail please call 0151 236 0166.

Available Units

  • Price per square foot £200
  • Total number of units 120 (approximate)
  • Serviced apartment units 22 (approximate)
  • Hotel room units 98 (approximate)
  • Yields for years 1-3 8.5%
  • Yield for year 4 9.5%
  • Yield for year 5 10.5%
  • There is also a guaranteed buy back period between years 3-10, units bought back at a 10% uplift.

Purchase Process

We have a clear and transparent purchase process, our investment advisors are on-call to take you through each step Signature Living will assist in the purchase process from start to finish for all investment units at Millennium House. The purchase process is as follows:

  • Choose a unit
  • Pay a £2500 reservation fee
  • Instruct solicitors 50% due on exchange
  • 50% due on completion

Lawrence Kenwright in the News

To discuss this unique opportunity in more detail please call 0151 236 0166.1